Discover The Secrets Of Successful Leaders Who Transform Organizations

These are the same transformational leadership techniques we have observed in many industries and organizational structures that engage employees and significantly impact business outcomes.

If you are involved in leadership to engage employees in change management, whether that be organizational management or simply around new processes, the following information will demonstrate how you can link your transformational leadership style to business outcomes. You’ll be able to ensure that your leadership is transformational and engages employees over and over again by adapting your approach to suit your unique organizational management needs.

SIMPLE EFFECTIVE CHANGE MANAGEMENT STRATEGIES

Change management strategies should be about simple effective ways of engaging employees.  They just require understanding exactly what will change the preception that employees have about your business.  Transformational leadership is essentially about organizational management.  It requires an holistic approach communicating to employees how what they do links with the larger organizational vision.  Be sure to see chapter 6 in our new book on Transformational Leadership which focuses on all aspects of business and organizational management.

Transformational Leadership requires understanding how to engage employees in the process of change.  A s a leader you need to encourage participation and ownership of any changes you are implementing.  Be sure to read chapter 2 which covers transformational leadership and employee engagement.

Organizational management requires bringing together leaders at all levels across the organization to communicatie business outcomes and to explain how it all links together – greater engagement occurs when leaders are able to articulate organizational management and the impact on the customer experience of the brand.  See page 7 on what business strategy means to employees and how to communicate it.

 That’s the key difference as a transformational leader – you want to establish a link with business outcomes, Now we all know that information is important, it lets people know what is happening, and hopefully in the fastest and most efficient way. However if you want to capture the hearts and minds of employees then your transformational leadership approach in change management needs to take on a new dimension to engage, not simply inform.

Okay, so let’s get started……here’s how it works. Why This eBook? This is the only eBook on business written exclusively for anyone involved in transformational leadership and change management who wants to engage employees.  Learn what interests employees about business strategy and the specific aspects to communicate and then you will definately impact business outcomes.

A must have if you want to be recognised for organizational mangement that contributes to achieving business goals.

You will discover how easy it is to:

* Identify aspects of business strategy will be impact employees and your management team

* Know which specific aspects of your transformational leadership style engages employees through testing and measuring

* Understand different leadership communication techniques the reach “Aha!”factor.

Why Now? In business today the most compelling issue for CEO’s and Senior Leadership Executives is to engage employees with organizational change.  Employees are demanding that leaders provide more than just information, they want evidence of the impact of them as a result of new business strategy.

 This eBook is unique because it is the only resource that explains business strategy in the context of employee engagement and shows you what characterizes transformational leadership.

The only eBook on business written exclusively for anyone involved in organizational management and change management.  A must have if you want to be recognised for the strategic contribution as a transformational leader you make to the organizations’ success. Our books and manuals are now used in 20 countries by Fortune 500 companies, universities, government departments and small to medium size enterprises.  

CRAMMED WITH INFORMATION – HERE’S THE LIST OF WHAT’S INSIDE THE eBOOK AND WHY ENGAGING EMPLOYEES WITH BUSINESS OUTCOMES IS JUST ONE OF THE SECRETS OF GREAT LEADERS

When we talk about transformational leadership the focus is on engaging employees on the business i.e., building market share for a new product or service, and what employees can do to enhance the customer experience and thereby support a strong growth phase for  organizational management.  Examining customer satisfaction data is critical because then you can create the “Aha” moment that challenges and employee’s belief about some aspect of the business, see page 30 on leadership effectiveness for more information on the importance of the “Aha” moment.

Understanding the appropriate research techniques to use to understand exactly what information to convey to employees to create the “Aha” moment is very important.  Once you have this you are well on your way to standing out for you transformational leadership style and organizational management.  Be sure to see pages 35 – 45 for more information on leadership and employee research.

• OVERVIEW OF TRANSFORMATIONAL LEADERSHIP

• CHAPTER 1  Leadership Communication and Business Strategy
• What Business Strategy Means To Employees
• The Essential Components of the Business Strategy To Communicate

• CHAPTER 2  Leadership Styles
• Selecting the most appropriate communication media
• Leadership styles and communication
• Leadership Styles Case Study
• Leadership Communication Case Study
• Leadership and Team Dynamics Case Study
• Leadership Effectiveness Case Study

• CHAPTER 3 Leadership Effectiveness
• The “Aha”!  moment
• Identifying sources of business data to communicate to employees

• CHAPTER 4 Research
• When to Use Certain Types of Research Techniques
• Different research techniques in detail

• CHAPTER  5 Business Management
• Deciding Which Business Objective Transformational Leadership Can Impact
• Determining the Realistic Impact and Measurement for transformational leadership

• CHAPTER  6 Transformational Leadership
• Setting Marketing Objectives
• Analyzing Competitors

ORDER NOW AND RECEIVE YOUR eBook INSTANTLY VIA EMAIL $39 USD

“Marcia is the leader in transformational leadership strategies that engage employees…her ideas about the difference between leaders who engage employees rather than simply  inform are ground breaking in this field…a must have for anyone involved in leadership…”

Ms Emilia Gallo, Managing Director

Excel Global Consulting

Hong Kong

ABOUT THE AUTHOR

Marcia Xenitelis is the Director of Communication at Work, a specialist change management business in the area of transformational leadership and communication. Marcia has extensive experience in this field and is the author of manuals on the topic of employee engagement, leadership communication strategies and how to establish the link with the customer experience of the brand. The texts Marcia has written have been sold worldwide to Fortune 500 companies, Universities and over a thousand companies in Australia alone. Her transformational leadership and change management strategy implemented at one of Australia’s leading financial services groups has been published as a case study of excellence. She is a past president of the International Association of Business Communicators (IABC) Victorian chapter, and former IABC Asia/Pacific board member.

What Others Have Said

“Excellent Case based experience”  

“Very valuable expose on the “Aha!” moment 

“Excellent ideas to assist in change management communication”

“ Liked the examples of the “Aha!” factor”   

“I got the most benefit from this on “engaging emphasis”

Learn Any Time, Any Where In The World. This eBook is easy to read so you can get started immediately, it goes straight into strategies , there is no heavy reading to get through before you can start

This eBook is so jammed packed with ideas for transformational leadership to engage employees in so many different situations that you will be able to take full advantage of all the ideas in your role.

You will no longer have to hire expensive consultants to design strategies when they really don’t understand your organization. The investment in this book is a fraction of the cost of a one hour consultants fee!

An international public speaker on the topic of transformational leadership, Marcia has spoken at conferences in the USA, Canada, New Zealand and Australia. Marcia’s experience in this field spans 20 years.

Since we have offered this eBook for the first time online we have had an amazing response.

Soon we will be increasing the investment in this eBook, however if you make the investment today we will offer this eBook to you for the special price of $39(USD).

You need to be quick though to ensure that you don’t miss out on this one off price. This is just a fraction of the hourly rate of most consulting firms!! And to reward you even further we’ll include two outstanding bonuses to ensure that you have all the information you require.

Bonus #1: Our special report, “Understanding Leadership Communication and The Business Strategy” - This is a blueprint for success as it takes out all the guess work when trying to understand how to relate business strategy to employees. And most importantly how to ensure that you select the most appropriate approach. It is the link with the business strategy and employee engagement that will set you apart as a leader from others.

Bonus #2: Tools And Techniques To Identify Specific Business Data To Include In Your Leadership Communication  – This report highlights the importance of focus group research to identify business issues to impact team dynamics and engage employees.

100% NO RISK, NO HASSLE, 30 DAY, MONEY BACK WRITTEN GUARANTEE This is our written MONEY BACK GUARANTEE promise to you.

If at anytime in the next 30 days from the date you receive your eBook you are unhappy with your purchase, we’ll refund the entire cost. How To Place Your Order – Risk Free With Our Guarantee You simply order online using our SECURE SERVER.

This eBook will be available immediately to you online giving you immediate access to get started no matter where you live in the world.

P.S. Remember that we guarantee that if you are not completely happy with your purchase, simply email us within 30 days of purchase and you will be issued with a prompt 100% refund….plus you will keep the extra free bonuses

P.P.S. If you don’t invest in this eBook then how will you be able to quickly and inexpensively have access to great transformational leadership techniques that have worked at your fingertips.

P.P.P.S A question we are always asked is will the transformational leadership styles be transferable from one industry type to another. The answer is definitely yes, it is the organizational structure and industry type that makes the connection.

Communication At Work PO Box 48 Camberwell VIC 3124 AUSTRALIA

PH: +61 3 9889 9685 FAX: +61 3 9889 9686 Copyright © 2009 All Rights Reserved